Jeff Watkin has been the Director of Marketing at Sev-Rend, a printing and converting manufacturer specializing in packaging for the produce industry. Jeff originally got his start in the retail side of produce and moved…
Circumstances have aligned to place the packaging industry to change the scope, design and sustainability of its products, marketers say. It’s an opportunity that doesn’t come along often…
Here at Sev-Rend we know that there are many key players that are behind the scenes making sure orders are received, properly entered, and shipping on time! With that being said – some of these individuals sit in critical rolls and converse with some of our clients on a daily basis. We have to use […]
2020 has shaped up to be an unprecedented year with the Covid-19 Pandemic being a hinderance for all of us. This has touched everyone’s life in some way, shape, or form. Many of us have had to adapt our lifestyle and work habits significantly in a very short period of time. With community shutdowns, […]
Sev-Rend is pleased to announce the addition of James (JC) Nyssen as its new Pacific Northwest Sales Manager Bringing JC Nyssen on as the Pacific Northwest Sales Manager lines up with Sev-Rend’s goals to further service its clients…
Recent years have been good for the produce packaging company Sev-Rend. Jeff Watkin, the St. Louis-based company’s director of marketing, and Art Vega, vice president of sales and marketing, recently spoke with The Produce News about the company’s position and outlook for the future…
“I like to think of this as the family reunion got moved to a ZOOM meeting.” That is what Jeff Watkin, Director of Marketing for Sev-Rend, says of the new virtual format for the PMA Fresh Summit this year. For Sev-Rend, this will be the first virtual show that…
Sev-Rend is pleased to announce the addition of Karl Hertel as its new chief financial officer Adding Karl Hertel to the team as the CFO lines up with Sev-Rend’s goals to further service its clients with high-performance packaging…
Produce packaging once almost exclusively referred to cartons, crates and containers that fruits and vegetables traveled in from shipper to store, ultimately for the contents to be sold lose off the shelf. More recently, the huge growth of fresh-cut salads, the transition from bulk to bag, wrap and trays in top-selling favorites like apples…
A successful package-recycling program is a numbers game, according to Jeff Brandenburg, president and primary consultant for the Greenfield, Mass.-based JSB Group LLC and QFresh Lab in Salinas, Calif…